RESOURCES: Mentorship Booster Programme - Skills Development Seminar Videos

bongiwe53
Jun 4
3 min read

fraymedia Foundation is proud to present the Mentorship Booster Programme: Skills Development Seminars. The Programme recognises the need for structured mentorship that responds meaningfully to the needs of women entrepreneurs. The Mentorship Booster Programme invites early-stage women media and communications entrepreneurs to move from talent to sustainable business. Three Skills Development Seminars were held from March to May 2026, designed to consolidate entrepreneurial learning and address real-world challenges currently confronted within media businesses. See the full sessions below.

Seminar 1: Build the Business

Guest Speaker: Naadiya Moosajee Session Topic: Challenges and Opportunities of starting a business in Africa Host: Paula Fray, Mentorship Guidance and Starting a business

Naadiya Moosajee is a serial entrepreneur by passion, an engineer by training, is Co-Founder at WomHub, a unique ecosystem builder supporting innovation along the STEM value chain including building talent, incubators and accelerators, female founder innovation spaces and deploying capital. Naadiya serves as the Chief Innovator with her focus being on entrepreneurship, gender, future skills, AI and cybersecurity.

Strategy, positioning and business models

This session focuses on the transition from being a skilled communicator to running a sustainable business. Participants will explore how to define their niche, clarify their value proposition, and identify viable business models for media and communications entrepreneurs.

Key areas

Moving from freelancer to founder mindset
Identifying your niche and market positioning
Choosing a viable media or communications business model

Participants leave with clearer strategic direction and a stronger understanding of how their business creates value. Read the full report on building the business here.

Watch the Build The Business Seminar 1 below:

https://www.youtube.com/watch?v=nTaNDxODDTM

Seminar 2: Grow the Business

Guest Speaker: Pat Roberts Session Topic: Growing the Business

Guest Speaker: Mbali Nhlengethwa Session Topic: Financial Compliance for growth

Host: Paula Fray, Clients, revenue and partnerships Patricia Roberts is ICF Master Coach (MCC), leadership developer, published inclusion thought leader, employee relations expert. Mbali Nhlengethwa brings over a decade of accounting experience, including extensive background in accounting firm and internal auditing. This session focuses on practical strategies for securing clients, building consistent income streams, and increasing visibility in the market.

Key areas

Attracting and retaining clients
Converting visibility into revenue
Developing multiple income streams (projects, retainers, content, partnerships)
Strategic partnerships and collaborations
Building credibility and a professional reputation

Participants gain practical tools to strengthen revenue and expand their client base. Read the full report on growing the business here.

Watch the Grow The Business Seminar 2 below:

https://www.youtube.com/watch?v=Z6oPih975ws

Seminar 3: Lead the Business

Guest Speaker: TinaShe Makwande

Session Topic: Finding Business Models that work & Building resilience Host: Paula Fray, Leading the sector

TinaShe Makwande is a business strategist, digital media expert and Head of Business at Starquo, as well as the Co-founder of Ninety9 Digital. His mission is to create and unlock growth opportunities at the intersection of journalism and technology to build sustainable newsrooms so that no story ever goes untold or unheard. This enables newsrooms to give marginalized communities their power back without compromising craft or quality. This session focuses on the personal and leadership skills required to sustain and grow a business over time.

Key areas

Finding business models for media
When and how to scale a media
Decision-making and managing uncertainty
Building influence in the media ecosystem

Participants develop the mindset and leadership capacity required to sustain and grow their enterprises. Read the full report on leading the business here.